BENEW Sandbox

Roadside MBA: Business Tactics On a Smaller Scale

Have you ever wondered what it would be like to road trip with three of your favorite professors? Well now you don’t have to. Roadside MBA features three economics professors road tripping around the United States to educate small and medium-sized businesses owners with MBA knowledge usually reserved for business mavens like Ford, Pepsi, and Microsoft.

Since the beginning of their journey in 2011, Mike Mazzeo, Paul Oyer, and Scott Schaefer have visited around 100 businesses on seven different road trips, learned about what makes those businesses work, and published a book - Roadside MBA:  Backroad Lessons for Entrepreneurs, Executives and Small Business Owners (Business Plus). In this book you will find valuable lessons on business tactics tailor-made for business owners just like you.

We love Roadside MBA because they decided to take what they know and use it to benefit others in a creative way. If you’re the owner of a small or medium-sized business, pick up a copy of their book at one of these locations and get your “Roadside MBA” today.