The BENEW Project

BENEW Project 

Brands that exist for purposes of something positive in the world

will find growth in ways that had not been imagined before.


What Is the BENEW Project?

The BENEW Project helps organizations create real connections with customers. We find marketing solutions that enable companies to use their products for the good of society. We enjoy working one-on-one with individuals who decide it’s time for their actions to be driven by an Authentic Purpose.

When companies and individuals engage in a journey that is guided by integrity, prosperity comes to fruition in new ways. Taking inspiration from bee colonies, we see the ultimate expression of working cooperatively as building something great, measure by measure, step by step.

The BENEW Project is your opportunity to access your own Authentic Purpose. We are particularly fond of working with women over the age of 50. Through our online site, you will find the words of thought leaders whom we admire, interviews and videos, thought-provoking books, intriguing classes and the integrative process of SoulCollage. We invite you to meet with us in person to discuss the possibilities that can change everything.


Why Now?

Individuals and leaders of brands are moving in a positive direction. Whereas profits were once the primary standard of measurement, the bar has been raised: Doing good is the new goal. The BENEW Project leads brands and individuals through a process that honors the product and the person – whether represented by a sole practitioner, entrepreneurs or a global corporation – in building bridges of lasting value. Work with us and together we will find new ways to manifest good in the world. 


About Betty

 Betty Newman is an intuitive brand strategist dedicated to transforming corporate brands into powerful, purposeful agents of change. As President and Creative Director of The Holding Company, a trend-forward marketing services firm, Betty has spent the past 20 years serving some of the world’s leading brands, including Estée Lauder, Swarovski, Kohl’s, Condé Nast and Absolut Vodka.

Harnessing her branding expertise and marketing foresight, Betty expanded The Holding Company with BENEW in 2014 based on the belief that brands hold the power to instill positive change in the lives of consumers and society at large.  Through her innovative branding process, Betty helps brands access their authentic purpose.

When not strategizing on how to strengthen the bond between corporate America and consumers, Betty is perpetually crafting her own marketing solutions for social change and personal growth. The BENEW Project is her latest endeavor in her movement to help brands and individuals make a lasting footprint with the greatest consciousness.

Betty’s personal outlet for creativity includes SoulCollage (add R mark) (she is a trained facilitator), gardening at the Good Garden, antiquing throughout the U.S. and dog walking her master teachers – Jack and Piper.