Be the Change

At BENEW we are dedicated to transforming corporate brands into powerful, purposeful agents of change. Our innovative humanistic marketing approach is destined to elicit the Authentic Purpose of brands. We infuse these Authentic Purposes into innovative marketing strategies anchored in cutting-edge trend forecasts that enhance the lives of consumers and instill positive, impactful change in society.

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Blog Posts





This is not a wrapped up tale, LIFE never is.

HOLLYWOOD, OPRAH AND TED will need to wait. There is no finite ending here, just a work in progress

This is about seeing something troublesome out of the corner of my eye and not letting go for thirteen years... [read more]






In October of 2008 I knew nothing about the Heroic Journey or L. Frank Baum, the author of "The Wizard of Oz," nor Joseph Campbell and Jean Houston-the great chroniclers of the Heroic Journey in Mythology-and certainly not Jonah Sachs, author of "Winning the Story Wars," ... [read more]





On the sweltering morning of July 9, 2013, I was hit by a bike messenger on 28th Street right off of Sixth Avenue in the New York City Floral District. I arose bruised to the core but fortunate beyond my wildest imagination... [read more]