Betty Newman has built a long standing reputation for delivering the ‘Wow” factor with concepts so intriguing, so compelling, so fresh and new that they are often ahead of their time. In fact, identifying new opportunities for growth and transformation has always been Betty’s forte along with forecasting and spotting trends–the cornerstone of her business.

Her influence spans across the country as marketers, brand managers and PR professionals from New York to California look to Betty for direction. In the twenty years since Betty launched her career in marketing, she has worked with hundreds of executives in beauty, fashion, media, public relations as well as foods, beverages, spirits, technology and financial services helping them to position their products, services or marketing messages in fresh new ways.

For creative inspiration, Betty likes to keep a finger on the pulse of a number of cultural fronts; she is always out at antique and trade shows, museums, flea markets and the like touching and feeling fabrics, paper, textiles, talking to consumers, vendors and artists from both the center and on the fringe of design.

Currently, Betty is introducing Swag-Ltd.com, her new online interactive marketing website for brands and entrepreneurial companies around the US. Swag is a first-of-its-kind digital platform that harnesses the power of social media to connect Brands with both Bloggers and Consumers in a fun, and engaging manner – that educates and entertains.