BE THE CHANGE
Brands that exist for purposes of something positive in the world will find growth in ways that had not been imagined before.
At BENEW, we work with CEOs, business professionals, and entrepreneurs to transform brands. We guide the process that unearths a brand’s Authentic Purpose through forecasts, questions, strategies, and digging deeply, using methodologies that work best for you. We are big fans of the Heroes Journey and have used this as the foundation for our exploration and transformation process. You can read more on our website about how such methods can lead to actionable brand strategies, not just one-time events. We work toward an integrated humanist approach, which allows your brand to consciously do good in the world. The difference will be life-changing. Your shareholders, customers, employees, and competitors will begin to see your brand as something larger than itself, carrying out a purpose that manifests throughout your entire organization and rings purposefully in the world.
Individuals and leaders of brands are moving in a positive direction. Whereas profits were once the primary standard of measurement, the bar has been raised: Doing good is the new goal. BENEW leads brands and individuals through a process that honors the product and the person – whether represented by a sole practitioner, entrepreneurs or a global corporation – in building bridges of lasting value. Work with us and together we will find new ways to manifest good in the world.
Betty Newman is an intuitive brand strategist dedicated to transforming corporate brands into powerful, purposeful agents of change. As President and Creative Director of The Holding Company, a trend-forward marketing services firm, Betty has spent the past 20 years serving some of the world’s leading brands, including Estée Lauder, Swarovski, Kohl’s, Condé Nast and Absolut Vodka.
Harnessing her branding expertise and marketing foresight, Betty expanded The Holding Company with BENEW Marketing in 2014 based on the belief that brands hold the power to instill positive change in the lives of consumers and society at large. Through her innovative branding process, Betty helps brands access their authentic purpose.
When not strategizing on how to strengthen the bond between brands and consumers, Betty is perpetually crafting her own marketing solutions for social change and personal growth.
Betty’s personal outlet for creativity includes SoulCollage® (she is a trained facilitator), gardening and beekeeping at the Good Garden, antiquing throughout the U.S. and dog walking her master teachers – Jack and Piper.